Customer-obsessed product development.

Aybee stands out through realistic marketplace simulations with high accuracy (0.9 correlation to real market data). The platform delivers results in less than 7 days at a fraction of the cost compared to traditional providers, who charge €20,000+ and take +30 days. Using AI-powered analysis, Aybee combines behavioral analysis, questionnaires, and benchmark insights to help users understand the "why" behind consumer decisions while providing comprehensive competitive analysis and insights of closest competitors.

Aybee helps solve three key challenges:

1. New Product Validation: Test product ideas, packaging, and pricing before investing in development, saving time and resources. ‍
2. International Expansion: Validate products for new markets, understand local competitors and customer preferences, and optimize your listings for successful market entry. This helps avoid costly mistakes when expanding into new countries where consumer needs and competition may differ significantly from your home market. ‍
3. Product/Listing Optimization: For existing products listings, Aybee helps you understand:
   
   • 3.1. Why customers choose competitors over your products
   • 3.2. What's missing from your product or listing
   • 3.3. How to improve your content, packaging, and pricing
   
   

Aybee serves consumer brands selling online, helping different teams achieve their goals:

1. Leadership & Operations: CEOs focus on strategic growth, while COOs optimize resource allocation and prevent dead stock.
2. Marketing & Product: Product Development, Brand and Marketing teams use Aybee to develop new products, define positioning strategies, create compelling brand identities, and craft effective communication strategies that resonate with target customers.
3. E-commerce: Teams optimize listing performance and enhance marketplace presence.

Aybee maintains statistical significance by working with a minimum sample size of 600 participants per test, recruited through trusted research panels like Cint, Make Opinion and Pure Spectrum. This large sample size helps minimize the margin of error and ensures reliable results.

Before participating in a test, each participant is verified to be a regular shopper within the tested product category and must complete pre-shop screening questions about their demographics and shopping preferences.

Participants are carefully selected based on the market focus and objectives, with country selection guided by Amazon's market presence in each region.

Aybee tests typically complete within 7 days and results can be directly used for any product decisions.

Aybee collects data from four key sources: 1. Behavioral Tracking Data from simulated shopping environments to understand customer shopping behavior and decisions at the point of sale 2. Purchasing Drivers & Barriers to understand what motivates and prevents purchases 3. Amazon Reviews to analyze customer feedback and expectations 4. Consumer Demographics to understand customer characteristics and preferences

This comprehensive data is analyzed by our AI engine and presented in an easy-to-use interactive dashboard.